Brent Barnes

Conversion Copywriter Who Ships AI & ML Marketing Systems

Work Samples

Portfolio

ClickUp (Spec)

ClickUp project preview animation

Spec Pieces - Enterprise SaaS Product Marketing

A marketing-segmented landing page for AI Super Agents, three product adoption emails, and a full lifecycle strategy, all written to feel native to ClickUp's brand.

Deliverables: Landing Page • Strategy Overview • Email Samples • Lifecycle Strategy

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Ramble

Ramble project preview animation

Original Product - Brand Building, Creative Direction, & Copy

A complete landing page, brand character, creative theme, and social copy samples for a product I built myself using AI coding tools.

Deliverables: Landing Page • Strategy Overview • Social Copy (LinkedIn, X, Meta)

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The Society

The Society project preview animation

Client Work - Repositioning & Full-Funnel Copywriting

A full offer repositioning from a vague women's mastermind to 1:1 coaching, including redesigned sales pages, customer success project, email samples, and funnel copy for a real client.

Deliverables: Repositioned Sales Pages • Customer Success Project • Email Samples

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AI Writing Systems

Original Project - Marketing with AI and Machine Learning

Copywriting and marketing systems built with AI and unique machine learning models for a real client. Brand voice, performance prediction, rigorous testing systems, and more. Built from scratch with AI coding tools like Claude Code and Codex.

Deliverables: AI writing Interface • Knowledge Base • Brand Voice Encoder • Testing System • Performance Prediction

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Testimonials page preview animation

Testimonials

Client Reviews - Video Testimonials

A testimonial page with videos testimonials from my clients across industries, so you can see what it's like to work with me!

Deliverables: Testimonial Video Collection

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About Me

For the last three years, I have worked as a freelance copywriter and marketing strategist, writing lifecycle email automations, sales pages, landing pages, and full-funnel campaigns for clients in the real estate investing and course creator space. What started as email copywriting kept expanding because I could not stop seeing the bigger picture: positioning that was not connecting, offers that needed restructuring, funnels where the strategy and copy were not aligned, and no social proof to back any of it up. I brought these things to my clients' attention, fixed them, and became more than their copywriter. They hired me for email, but they kept me for strategy.

I am transitioning into SaaS because I want to work alongside a strong marketing team on a product that has already found its market. My background is also technical. I taught myself to code, I have built software projects using AI tools, and I have worked at a SaaS company where I learned to translate complex product features into clear, digestible messaging. I understand how technical products work, and I know how to make that complexity resonate with real buyers.

What I bring to a team: deep audience research, copy that sounds like it came from inside the reader's head, and the instinct to zoom out mid-conversation and ask, "Are we solving the right problem right now?" I love the psychology of why people buy, and I obsess over understanding an audience well enough to write the thing they did not know they needed to hear.

Based just outside Boston, I live with my wife and our dog Hopper. I play guitar and love metal music (the heavier the better 🤘), which surprises most people who have only read my marketing copy.

Looking forward to meeting you,
Brent