Segmentation
Getting more out of the audience you already have
Growth doesn't only come from buying new leads. The list you've already paid for contains segments worth real money, and this page is about finding them.
Below I used SQL on three public datasets to answer the three questions segmentation exists to answer:
- 1Which segment is everyone missing?
- 2Who actually deserves the offer budget?
- 3Which message fits which group?
Each example shows the query, what every step of it is doing, and the test I'd run. These are the findings that get turned into automated journeys, like the win-back sequence on the Journeys page.
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